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2/10/2009
RIELLO UPS spins faster with Ducati Corse in 2009
Riello UPS has increased its investment and support in the “Ducati Corse” team for the 2009 MotoGP World Championship
Legnago – 14th January 2009 - Riello UPS, the leading European manufacturer of uninterruptible power supplies and standby power systems has increased its support for Ducati Corse in their attempt to win the 2009 Motogp World Championship title.
Riello UPS, part of the Riello Elettronica Group, has steadily increased its sponsorship of Ducati over the last two years from being a technical sponsor to this latest high profile level. For the new season, Riello UPS has ensured that its logo appears on the racing leathers worn by Casey Stoner and Nicky Hayden, principally on their chests and arms. As in previous seasons the logo will also be visible on the Ducati Desmosedici bikes themselves, on the front and rear fenders.
This increased visibility will help to further expand the reach of the Riello UPS brand as Motogp events are broadcast around the world. The logo will also be visible when images from the races are used within promotional materials and on general racing merchandise such as limited edition replica bikes. Riello UPS clients can also benefit from the sponsorship arrangement in the form of corporate hospitality at races during the season and factory visits.
The essence behind the sponsorship is one of research, continuous improvement, quality and passion for excellence. Ducati and Riello UPS see the relationship as a partnership with both organisations driven by the need to be 'world class', exporting 'excellence made in Italy'.
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